With competition for sales at an all-time high and shopper loyalty at a low, the importance of sales and marketing people can’t be underestimated.
Every now and again the humble sales person is giving a helping hand through ingenious advertising. This raises the question “which has been the best FMCG Ad of the last decade?”
We did a quick sweep of the office to see what they thought and got a variety of answers…
Those in the office with their finger on the pulse suggested the rapping farmers from Yeo Valley have become an online sensation. Less than 48 hours after the two minute ad was aired in the first ad break of The X Factor, the film had been viewed 210,000 times on Youtube.